Friday, May 21, 2004

I am Asian

I almost choked on my dried mango mid-morning snack when I saw that McDonald's, icon of generic food, is trying to co-opt my ethnic identity.

I suppose I can accept them recognizing Asian-American kids as a huge consumer market. I guess I could also see some value in at least including the some educational material that challenges the assumption that all Asians are the same.

But, honestly, do they really have to trademark the phrase "I am Asian"?

I'll still eat their French fries, I'll do it resentfully.

No comments:

Post a Comment